Sony X90L/X90CL TV Customer Care Number

Sony’s X90L/X90CL is a high-performance 4K LED TV that offers excellent brightness, gaming features, and a well-balanced picture at a competitive price. Available in 55-inch, 65-inch, 75-inch, 85-inch, and a massive 98-inch size, the X90L is a significant upgrade over its predecessor, the X90K, making it one of the best mid-range TVs in Sony’s lineup for 2024. This review explores its picture quality, gaming capabilities, smart features, and comparisons with competitors to help you decide if it’s the right TV for you.

Full Array LED with XR Contrast Booster

The Sony X90L features a Full Array LED panel with local dimming, offering improved brightness and contrast compared to entry-level LED TVs. Sony’s Cognitive Processor XR powers the TV, ensuring that HDR content looks more vivid and detailed.

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Brightness and Contrast Performance

The XR Contrast Booster enhances brightness and depth, making HDR content in Dolby Vision, HDR10, and HLG appear more dynamic. The Full Array Local Dimming (FALD) allows for deeper blacks than standard edge-lit LED TVs, although it doesn’t quite match the precision of Mini LED or OLED panels.

Compared to the X90K, the X90L has more dimming zones, which helps reduce blooming and improves dark-scene performance.

Motion Handling and Upscaling

Sony is known for its superior motion processing, and the X90L continues this tradition. With XR Motion Clarity, fast-moving scenes in sports, action movies, and gaming remain smooth and free from motion blur.

Additionally, Sony’s XR 4K Upscaling enhances lower-resolution content, making older HD movies and TV shows look close to native 4K quality.

Gaming Features with HDMI 2.1

For gamers, the X90L is a great choice, thanks to its full HDMI 2.1 support on two of its four HDMI ports. It includes next-gen gaming features such as:

• 4K at 120Hz refresh rate for smooth, responsive gameplay

• Variable Refresh Rate (VRR) to eliminate screen tearing

• Auto Low Latency Mode (ALLM) for minimal input lag

• G-Sync and FreeSync support for reduced stuttering

Sony has also optimized the X90L for PlayStation 5, with features like Auto HDR Tone Mapping and Auto Genre Picture Mode that automatically adjust picture settings for the best gaming experience.

While input lag is low, high-end gaming TVs like OLEDs or Mini LEDs offer slightly better responsiveness.

Sound Performance with Acoustic Multi-Audio

The Sony X90L features Acoustic Multi-Audio, which enhances sound positioning and improves clarity. It also supports Dolby Atmos, providing a more immersive audio experience.

For the best experience, pairing the TV with a Sony soundbar like the HT-A5000 or HT-A7000 will significantly improve the overall soundstage.

Smart Features with Google TV

The Sony X90L runs on Google TV, offering a clean, intuitive interface with access to thousands of streaming apps, including Netflix, Disney+, Prime Video, and YouTube. Other smart features include:

• Google Assistant and Alexa for hands-free voice control

• Apple AirPlay 2 and Chromecast for seamless streaming from mobile devices

• BRAVIA Core, Sony’s high-bitrate streaming service for IMAX Enhanced content

Sony’s BRAVIA Cam (sold separately) adds gesture controls, ambient optimization, and video calling features.

Design and Build Quality

The Sony X90L features a sleek, minimalistic design with slim bezels, making it an attractive addition to any home setup. The adjustable stand allows for both standard and narrow placements, accommodating different TV stands or soundbar setups.

Sony X90L vs. Competitors

Sony X90L vs. Sony X90K

The X90L offers more dimming zones, improved contrast, and better gaming performance compared to the previous X90K. It’s a noticeable upgrade in picture quality and responsiveness.

Sony X90L vs. Samsung Q80C

Both the X90L and Samsung Q80C are Full Array LED TVs, but Samsung’s model has slightly better HDR peak brightness. However, the X90L offers superior motion handling and upscaling thanks to Sony’s Cognitive Processor XR.

Sony X90L vs. LG C3 OLED

The LG C3 OLED has perfect blacks and infinite contrast, making it superior for dark-room viewing. However, the X90L gets much brighter, making it better for bright-room viewing and sports.

Pros and Cons

Pros:

✅ Bright Full Array LED panel with local dimming
✅ Excellent motion clarity for sports and gaming
✅ HDMI 2.1 gaming features (4K 120Hz, VRR, ALLM)
✅ Google TV with extensive streaming support
✅ Good value for the performance
✅ Available in a massive 98-inch size

Cons:

❌ Blooming in high-contrast scenes (not as precise as OLED or Mini LED)
❌ Only two HDMI 2.1 ports (vs. four on some competitors)
❌ Sound quality is average without an external sound system

Final Verdict: Is the Sony X90L Worth It?

The Sony X90L/X90CL is an excellent mid-range 4K LED TV that offers great brightness, solid local dimming, smooth motion, and top-tier gaming features. While it doesn’t reach the performance of Mini LED or OLED TVs, it provides one of the best Full Array LED experiences in its price range.

If you’re looking for a bright, high-performance LED TV with strong gaming capabilities and a great balance between price and performance, the Sony X90L is a fantastic choice in 2024.

For those who prioritize perfect black levels and superior HDR contrast, an OLED TV like the LG C3 or Sony A80L may be a better alternative. However, for bright-room viewing, sports, and gaming, the Sony X90L offers outstanding value.